Kitchen appliance brandAI Digital Creative

Building premium brand content from product detail and showroom scenes

From script to shoot and edit, we produced brand videos and content assets around kitchen appliance details and use scenarios.

Client:方太Industry:Kitchen appliance brandService:AI Digital Creative
方太 project image

01

Project background

The value of kitchen appliances lives in the details, while the showroom provides a complete setting. The work was to balance brand quality with publishing rhythm so each asset could explain the product and still fit daily content.

02

How we worked

01

Align the script with product stories

We first clarified the core product stories and use scenarios, then wrote the script and shot list to avoid improvising on set.

02

Shoot product detail and showroom scenes

One line captured material, structure and operation details; the other captured showroom space and use scenarios, giving the footage both texture and context.

03

Adapt edits for different channels

We edited separate versions for brand films, short videos and daily assets, keeping a consistent look while making each channel easier to use.

03

Scope and deliverables

Scope

  • Brand video production
  • Product content production
  • Showroom scene filming
  • Editing and final delivery

Deliverables

  • Brand film
  • Product short video assets
  • Showroom scene assets
  • Channel-ready versions

04

Project results

Results pending client confirmation

Verifiable metrics such as views, engagement or channel usage can be added later.

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